XANTUS MÉXICO
XANTUS MÉXICO
Xantus, a brand focused on drink safety, entered the Mexican market with the challenge of introducing a new product category to an audience that wasn’t actively looking for it.
Xantus, a brand focused on drink safety, entered the Mexican market with the challenge of introducing a new product category to an audience that wasn’t actively looking for it.
Xantus, a brand focused on drink safety, entered the Mexican market with the challenge of introducing a new product category to an audience that wasn’t actively looking for it.
The goal was to launch Xantus in Mexico, build brand awareness from the ground up, and position it as an essential safety tool within nightlife culture. While introducing a completely new product category was a challenge, we saw it as an opportunity to shape the conversation around drink safety and create a movement from scratch.
The goal was to launch Xantus in Mexico, build brand awareness from the ground up, and position it as an essential safety tool within nightlife culture. While introducing a completely new product category was a challenge, we saw it as an opportunity to shape the conversation around drink safety and create a movement from scratch.
The goal was to launch Xantus in Mexico, build brand awareness from the ground up, and position it as an essential safety tool within nightlife culture. While introducing a completely new product category was a challenge, we saw it as an opportunity to shape the conversation around drink safety and create a movement from scratch.
SERVICES
SERVICES
SERVICES
STRATEGY
STRATEGY
STRATEGY
CONTENT CREATION
CONTENT CREATION
CONTENT CREATION
UGC
UGC
UGC
MANAGMENT
MANAGMENT
MANAGMENT
INDUSTRY
INDUSTRY
INDUSTRY
PERSONAL SAFETY AND PREVENTION
PERSONAL SAFETY AND PREVENTION
PERSONAL SAFETY AND PREVENTION
Video
Video
Video
Video
THE
CHALLENGE
THE
CHALLENGE
THE
CHALLENGE
Xantus needed to establish credibility and trust for its drink check wristband in a market unfamiliar with the product. The challenge was to educate consumers about drink safety, build an engaged audience on social media, and drive awareness through relatable content. Within the first three months, the goal was to grow the brand’s TikTok and Instagram presence, generate over 100,000 video views, and increase traffic and sales by positioning Xantus as an essential tool for nightlife safety.
Xantus needed to establish credibility and trust for its drink check wristband in a market unfamiliar with the product. The challenge was to educate consumers about drink safety, build an engaged audience on social media, and drive awareness through relatable content. Within the first three months, the goal was to grow the brand’s TikTok and Instagram presence, generate over 100,000 video views, and increase traffic and sales by positioning Xantus as an essential tool for nightlife safety.
Xantus needed to establish credibility and trust for its drink check wristband in a market unfamiliar with the product. The challenge was to educate consumers about drink safety, build an engaged audience on social media, and drive awareness through relatable content. Within the first three months, the goal was to grow the brand’s TikTok and Instagram presence, generate over 100,000 video views, and increase traffic and sales by positioning Xantus as an essential tool for nightlife safety.
OUR
APPROACH
OUR
APPROACH
OUR
APPROACH
To introduce Xantus to the Mexican market, we developed a strategy rooted in authenticity, education, and cultural relevance. By conducting a thorough brand analysis, we identified key opportunities and challenges, allowing us to tailor our approach to an audience unfamiliar with drink safety products. Rather than using overly polished content, we focused on raw, relatable storytelling that seamlessly integrated Xantus into real nightlife experiences. UGC (User-Generated Content) played a crucial role in this approach, as real people sharing their experiences with Xantus made the brand feel more trustworthy and relevant.
To introduce Xantus to the Mexican market, we developed a strategy rooted in authenticity, education, and cultural relevance. By conducting a thorough brand analysis, we identified key opportunities and challenges, allowing us to tailor our approach to an audience unfamiliar with drink safety products. Rather than using overly polished content, we focused on raw, relatable storytelling that seamlessly integrated Xantus into real nightlife experiences. UGC (User-Generated Content) played a crucial role in this approach, as real people sharing their experiences with Xantus made the brand feel more trustworthy and relevant.
To introduce Xantus to the Mexican market, we developed a strategy rooted in authenticity, education, and cultural relevance. By conducting a thorough brand analysis, we identified key opportunities and challenges, allowing us to tailor our approach to an audience unfamiliar with drink safety products. Rather than using overly polished content, we focused on raw, relatable storytelling that seamlessly integrated Xantus into real nightlife experiences. UGC (User-Generated Content) played a crucial role in this approach, as real people sharing their experiences with Xantus made the brand feel more trustworthy and relevant.
We prioritized visual authenticity with natural lighting and minimal editing, keeping content genuine and engaging. A structured posting schedule and real-time performance tracking allowed us to adapt and maximize impact, steadily building brand awareness in Mexico’s nightlife scene.
We prioritized visual authenticity with natural lighting and minimal editing, keeping content genuine and engaging. A structured posting schedule and real-time performance tracking allowed us to adapt and maximize impact, steadily building brand awareness in Mexico’s nightlife scene.
We prioritized visual authenticity with natural lighting and minimal editing, keeping content genuine and engaging. A structured posting schedule and real-time performance tracking allowed us to adapt and maximize impact, steadily building brand awareness in Mexico’s nightlife scene.
Video
Video
Video
Video
THE
RESULTS
THE
RESULTS
THE
RESULTS
Our strategy successfully introduced Xantus to the Mexican market, establishing it as a key player in nightlife safety. In just three months, Xantus gained:
Our strategy successfully introduced Xantus to the Mexican market, establishing it as a key player in nightlife safety. In just three months, Xantus gained:
Our strategy successfully introduced Xantus to the Mexican market, establishing it as a key player in nightlife safety. In just three months, Xantus gained:
TIKTOK FOLLOWERS
TIKTOK FOLLOWERS
TIKTOK FOLLOWERS
24.2K
24.2K
INSTAGRAM FOLLOWERS
INSTAGRAM FOLLOWERS
60%
60%
COMBINED TIKTOK VIDEO VIEWS
COMBINED TIKTOK VIDEO VIEWS
+6M
+6M
MOST VIRAL TIKTOK VIDEO VIEWS
MOST VIRAL TIKTOK VIDEO VIEWS
3M
3M
COMBINED TIKTOK VIDEO LIKES
COMBINED TIKTOK VIDEO LIKES
+500K
+500K
MOST LIKED VIDEO
MOST LIKED VIDEO
+80K
+80K
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